Our Team
With more than 80+ years combined experience across our senior management team, we’ve championed key data and insight initiatives across every industry channel and vertical to date.
Working at CompassRed
At CompassRed, we love to work hard - but also recognize the importance of the moments in between. Whether it’s a local volunteering event or a happy hour to celebrate our latest milestone, CompassRed values the human element of what we do.
And humans want to be inspired! That’s why we’ve designed our workspace to reflect our unique sense of community. You’ll enjoy a range of cool and eclectic elements; from bicycles, electric scooters and stand-up desks to music and guitars that reflects the spirit and diverse nature of our team.
All you need to know is that two of our most popular Slack channels are called “Phrase of the Day” and “Band Names”.
Interested in joining our team?
We’re always looking for great talent to explore the data-verse with us. Send your resume to: careers@compassred.com for the opportunity to get involved.
Patrick Callahan
Patrick is one of the founders of CompassRed. Fascinated by how data can change decisions, directions, and lives - Patrick combined his past experiences in consulting and agency life to help set the current direction of CompassRed. Patrick operates his life from the philosophy that the only thing he knows is that he doesn’t know. What gets him out of bed every morning is the dream of a day with his co-workers full of learning and laughter.He loves a morning run through the woods, a Sunday morning read, and the dream of sailing with a steady wind.
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Darren Mahoney
Darren is one of the founders of CompassRed, heading up our analytics team. Passionate about the intersection of data, technology and consumer behavior, Darren enjoys building world class teams that tackle big challenges for our clients. He is a big believer that “analytics is a team sport”. He has spent the majority of his career working in marketing and operations for financial services, leading consumer brands and e-commerce companies.When he’s not in the office talking analytics, you can find him on a lacrosse field coaching and building the next generation of players.
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Jeff Headley
Jeff leads our client service efforts at CompassRed. He lives by a simple mantra, “leave it better than you found it”. From his first paper route to his global data & analytic roles, Jeff strives to improve himself and everyone around him every day. He LOVES helping companies tap into the power of their data to create innovative new products, drive revenue, customer experiences, and operational efficiencies.When he’s not trying to change the world through data, you can find him getting muddy on his mountain bike or annoying the neighbors with his guitar playing.
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Bob Dawes
Bob is one of the founders of CompassRed and leads our Enterprise Systems and Business Intelligence practice. He has worn many hats in his career from project management to consulting to large scale systems design and rollout. Bob has a passion for the modern, in-memory, associative data engines which makes building interactive dashboards relatively easy and fun!Bob lives in the same house where he grew up. He has raised three wonderful children there with his wife Jodi. He enjoys music and according to him "can play piano moderately well, am mediocre to weak on the guitar, and just picked up a plectrum banjo which I’m truly terrible on.”
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Pat Strickler
Pat leads the Analytics practice at CompassRed. Whether it's in the form of sales projections, ad metrics, or digital touch-points, Pat has spent his career interpreting and analyzing data. With a passion for data-driven decision making and a knack for data storytelling, Pat strives to ensure that his clients always have the best insights available to them in a format that is easy to interpret and encourages action.When he is not in the office, you can likely find Pat managing his massive collection of LEGO sets and other random toys, which he buys and sells on Ebay.
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Ben Kates
Ben is a member of our Data Analytics team and loves helping teams make data-informed decisions, automating reports, and creating data tools. Before CompassRed, Ben started his career as an Ecommerce Analyst focused on all things Google Analytics. He later expanded to site personalization and testing; he united customers' digital behavior data with product supply/demand information to give his partners a new perspective on their ecommerce business.In his free time, Ben likes creating musical loops and sampling old vinyl records in Ableton Live.
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Eugene Olkhov
Eugene is a member of our Data Science team, and loves manipulating and modeling data. Tapping into his eclectic experience from psychology and business, Eugene enjoys thinking about the "why?", and how can he make a difference in our clients' practices.When Eugene isn't found behind a bunch of code, he can be found behind his camera. Eugene's camera pushes him to explore and find new places in the city and in nature so that he can capture and share how he sees the world.
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Devon Malfitano
Devon manages Compass Red’s sales and marketing efforts. Passionate about data’s influence on decision making, Devon enjoys simplifying the challenges that come with understanding big data and explaining it in a way our clients can better appreciate the value it brings. He has spent the majority of his career in the agency world in marketing and operations management, driving brand awareness for clients.When he’s not in the office, you can find him on a golf course or the soccer pitch reliving his glory days as an NCAA athlete.
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Vaishnavi Sridhar
Vaishnavi plays an integral part of the implementation of advanced analytics including customer segmentation, optimization, prescriptive analytics, machine learning algorithms and recommendations systems to solve complex business problems.In her free time, she spends most nights with her telescope, mapping and learning about different constellations and nebulas; trying to indulge in the universe.
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Chris Kraus
Chris is a seasoned Technologist, with over a decade of experience in fast-paced start-up environments. Data has been his guiding light through the many hats he has worn and he serves as Technical Project Manager for Compass Red. His background spans from e-commerce analytics to BI deployments and Chris enjoys finding unique ways to cross-apply experiences to build creative solutions.As his Alter Ego, Chris is a classically-trained pianist and performer frequently collaborating with musicians and choirs in the greater Wilmington area.
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Sara Gormley
Sara is a member of our Data Analytics team and loves to tell stories with data and use it to guide decision-making. Before CompassRed, Sara spent time with the Delaware Data Innovation Lab, building data tools and wrangling large datasets to glean insights for stakeholders. Pulling from her background in psychology and operations, Sara uses data to make sense of the world around her.In her free time, Sara is an avid cook and attentive parent to her 100+ plants.
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Joel Porter
Joel has a passion for data-driven decision making. Through his eclectic career in customer service leadership, corporate training, and sales in a variety of settings from local startups to global corporations, Joel found that accurate and effective data visibility reveals valuable insights, trends, and gaps that help drive initiatives from process improvement to professional development. Naturally, as a Technical Project Manager he is excited to help clients enhance their position through these insights and experiences.Joel is a North Wilmington, DE, native and still lives in the area with his family. While always first a hubster and daddy, he can usually be found making music at his church and home studio, or wrenching on his motorcycle in the garage when not navigating the twisties of the Brandywine River Valley. He is also passionate about puns, plays on words, and portmanteaus (and alliteration)!
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Matt Eckman
Matt is an entrepreneurial product developer, technologist, and software architect with a wide range of interests and experiences. He has worked at companies of all sizes and in various industries, from contracting with the DOD to building an online school for a self-help guru. Ultimately his best skill is seeing patterns and pulling insights together into a solution. In other words, he can’t function without a whiteboard to scribble on.For fun he reads way too much, drinks way too much coffee, messes around with electronics not enough, chases his kids way too much, and enjoys writing software way too much.
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Cecilia Castelli
Cecilia is a member of our Data Analytics team and loves how powerful data can be nowadays. Resolving real world problems is what encourages her to improve and learn everyday. Having recently graduated from temple University and interning with CompassRed during the summer of 2021, she is excited to continue working with data and observing how its analysis results in both creative and innovative solutions to all different types of problems.Outside of work, Cecilia enjoys spending time playing sports or any kind of outdoor-activity…having fun with friends is a must!
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Ben Greenwald
Ben is a member of our Data Analytics team and loves to design and share data-driven insights through interactive, visual storytelling. Prior to CompassRed, Ben managed programs to support leaders shaping the future of education and learning at the University of Pennsylvania. Before calling Philly his home, he developed and produced film and television content in Los Angeles.Outside of work, Ben enjoys playing soccer, discovering a great bottle of scotch, and assembling (and then devouring) a charcuterie board.
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