big data. bigger insight.

CompassRed is a data and analytics company that helps guide our clients through the quickly evolving world of data.  We help others surface insights from their data so that they can improve their business.
At CompassRed, we want to use data in a better way.

Predictive Intelligence

We'll build solutions that use your historical data to predict events of interest, such as product demand, part failures, fraud, client outcomes, or customer responses.

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Leverage new data sources and advanced analytics to improve your understanding of your prospects and customers

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Business Intelligence


We help companies get answers to their most critical business questions through solutions that include infrastructure and tools development using industry best practices. 

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Data Strategy

We've built a repeatable and customizable methodology to define a vision for your data needs, surface gaps and provide a path to your “data nirvana”.

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As one of the founders of a company that helps others come up with predictions – I found the book Superforecasting particularly interesting (and necessary to read) for our company. Who is a Superforecaster? Are they the brainiacs that always outscore anyone in anything when it comes to math? Or are they the passionate Sunday morning news pundits that show they knew more through their passion as displayed on the talk shows?

Text analytics can be extremely valuable for companies. Previously we discussed how using text analytics on survey questions could be particularly useful for companies. Text analytics techniques have the power to reduce the amount of time that it might take to analyze results and produce more consistently reliable results. By converting unstructured data into fields that can be used for data analysis, text analytics produces new value from open-ended questions on surveys that have in past been used to improve survey questions or collect customer anecdotes. 

Your company is deeply committed to better serving its customers. Because of this, you and your team built out a survey. This lets you quickly get customer feedback and respond accordingly. While building out the survey, you decided that one of the best ways to get customer feedback would be to use an open-ended question. This all sounds great. The problem? Open-ended questions have actually become annoying for you and your company to use. You certainly don’t feel like you’re getting the full benefit from them. Text analytics can help solve this problem.

Over the past two weeks we discussed two techniques that help to find patterns within data – clustering and association rules analysis. Clustering helps to split data into groups that are similar to each other. Association rules help to find items that are commonly grouped together. On their own, these techniques are powerful and could help any business to make better strategic decisions. While these techniques help you to mine your data – to understand the patterns within it – they fail to make any predictions about what will happen in the future. That’s where the last set of techniques come into play, aptly named predictive analysis.