In 2019, there are a plethora of options when it comes to Business Intelligence (BI) platforms. There are many factors to consider when selecting the platform that will work best for you and your team, which can quickly become overwhelming. Luckily for you, we have gone through the trouble of evaluating three of the most popular products on the market: Tableau, Microsoft Power BI, and Google Data Studio. We evaluated these products across five major feature categories: connecting to data, cleaning data, analyzing data, visualizing data, and sharing data. We also include an overall score at the bottom of this post if you would prefer skipping through the detail.
We read a ton about "Big Data Tools & Techniques" successful CMOs need to know. Our offices are littered with all the new tech jargon that bubbles to the top of the industry. Rarely do we read about the business challenges and decisions that need to me made first.
Here’s an article by John Kelly via eConsultancy that does just that. The article discusses fundamentals and decisions to be made first, rather than just the “big data” stuff. In summary: lead with strategy and the business decisions, and then get the data to inform your decision making. “The big five” techniques from Sandeep Sacheti, executive VP at Wolters Kluwer discusses are: A/B Testing; Net Promoter Score; Customer Lifetime Value; Recency, Frequency, Monetary Analysis; and Customer Wallet Estimation.