The "Data Gurus" in the office have over the past few years started to make it to the CMO office ... and are having a big impact.

"CMOs are most likely to be heavily utilizing socially-generated data in their operations and expressing high levels of optimism about the growing importance of social business for their function and for their business as a whole."

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Source: http://sloanreview.mit.edu/article/cmos-us...
Posted
AuthorPatrick Callahan