big data. bigger insight.


As one of the founders of a company that helps others come up with predictions – I found the book Superforecasting particularly interesting (and necessary to read) for our company. Who is a Superforecaster? Are they the brainiacs that always outscore anyone in anything when it comes to math? Or are they the passionate Sunday morning news pundits that show they knew more through their passion as displayed on the talk shows?

Text analytics can be extremely valuable for companies. Previously we discussed how using text analytics on survey questions could be particularly useful for companies. Text analytics techniques have the power to reduce the amount of time that it might take to analyze results and produce more consistently reliable results. By converting unstructured data into fields that can be used for data analysis, text analytics produces new value from open-ended questions on surveys that have in past been used to improve survey questions or collect customer anecdotes. 

Your company is deeply committed to better serving its customers. Because of this, you and your team built out a survey. This lets you quickly get customer feedback and respond accordingly. While building out the survey, you decided that one of the best ways to get customer feedback would be to use an open-ended question. This all sounds great. The problem? Open-ended questions have actually become annoying for you and your company to use. You certainly don’t feel like you’re getting the full benefit from them. Text analytics can help solve this problem.