big data. bigger insight.

Leveraging R – The Good, The Bad, and The Better Way

by Dr. Steve Poulin

Those who are working with Predictive Analytics are always trying to find a better more effective way. We have chosen a field that that can get better and better every day. And in the last few years, with the development of new technologies and approaches to acquiring data – we are finding the spotlight on us to do just that: find better ways. Traditionally, there are three primary ways to develop models and algorithms for predictive analytics: (1) the expensive SAS solution, (2) the cheaper but just as effective IBM SPSS, or (3) the open source “R”. We, at CompassRed, think there is a fourth: Leverage the best of all.

CompassRed Data Labs announces today that they have been approved to become a certified IBM Business Partner.

Deploying Predictive Intelligence

by Steve Poulin and Patrick Callahan

As a Data and Analytics company, we at CompassRed have seen the full cycle of leveraging data for insight with each phase of development being just as important as any other. Deployment is the part of the predictive analytics process that puts the predictions to work.  Predictive analytics requires a very time-consuming process of data preparation and a very complex process of finding the best algorithms (also known as “modeling”) for producing predictions.  However, all of this effort is for naught if the predictions are not used by an organization to meet their objectives, which typically means increasing revenue and decreasing costs

5 core takeaways in the Gartner 2017 State of Business Intelligence - 2017

By Patrick Callahan and Noah Baker

A major component to CompassRed’s  predictive analytics capabilities - or any data analysis, is the method of delivery for the insights we unlock from a customer’s data. . Gathering insights without making them useful is a waste. Delivery can come in many flavors: via application programming interface (“API”) integration into your company’s software, custom triggers that alert via email/mobile notification/tweet, or in most situations, through dashboards delivered via “Business Intelligence (BI)”.