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Three Business Questions We Hear Answered through Google Analytics

Three Business Questions We Hear Answered through Google Analytics

  • How can I tell if our customer experience needs improvement?

  • Where are the friction points that cause our current or potential customers to leave or drop off?

  • What is the most common path to conversion?

3 Reasons why Google Data Studio’s “Extract Data” Feature is a Game Changer

The Google Marketing Platform team quietly made a huge update to Google Data Studio over the past week. Analysts now have the ability to choose “Extract Data” directly from the data source selection screen. 

How to Create a Click Heat Map for Your Website using Google Analytics Event Tracking and Google Data Studio

This tutorial will take you through everything you will need to do to create a stunning visual like the one below. Prerequisites for this tutorial include a basic understanding of Google Analytics, Google Tag Manager, and Data Studio.

An Intern’s Summer at CompassRed

Data science is a big concept, and diving head first into the foreign world of data science can look intimidating at first. On our third day as interns at CompassRed Data Labs