big data. bigger insight.


The Google Analytics (GA) add-on for Google Sheets is an accessible introduction to the power of the GA API (Application Programming Interface), letting non-developers easily collect, manipulate, and share the data.

Revisiting "Personal Technology"

On October 17, 1991, Walt Mossberg published the first installment of his weekly column for the Wall Street Journal, Personal Technology.  In his first words, he succinctly summarized popular sentiment at the time towards personal computers. Now, 30 years later, his sentiments apply just as well to artificial intelligence as they once did to personal computing.

Over the past seven years "mobile first" has taken over design philosophies across the country. This past week, Google launched a new product signaling their transition to a new philosophy: AI first.

Seven Business Questions You Can Answer Using Predictive Analytics

“Predictive analytics”. If you've paid any attention to the business or tech world over the past several years, then you’ve heard the phrase. It's a phrase that has likely been accompanied by other, equally intimidating sounding words like “big data” or “artificial intelligence” or “machine learning”.  Over the past decade, these phrases have only become more popular and even more important for businesses to understand. Don't believe us? Here's what the Google Trends for both "big data" and "machine learning" look like over the past 13 years.